Novita Company
Founded in 1928, Novita Oy is a family-owned company and the largest manufacturer of handicraft yarns in the Nordic countries. Novita has been spinning wool yarn for 95 years. Novita has the entire yarn production process in its hands, from sheep's wool to the yarn spool. Novita, which is growing and internationalising, currently has the largest spinning mill in the Nordic countries in Kouvola, Koria, where it produces around 1 million kilos of yarn, or 10 million spools of yarn per year. The age-old natural material has remained virtually unchanged through the turbulence of the world.
I got the privilege to join this awesome brand and make one of their campaigns which was done partly with AI tools. All the images are shot against white background, so client can use those photos as well and then with little bit of help of AI software we created new backgrounds for images.
Photography: Jonas Lundqvist
Make up and also the original idea: Anu Levy